There are several businesses trying to make their SEO strategy work by themselves; but they don’t know they can make several mistakes in the campaign, which is very obvious. As they have the less amount of information, they can make commit serious mistakes, but some of those are so big that can’t be ignored as they can leave bad impact on your business and its search rankings. Such can cause you to be lost somewhere on the last pages of Google search results.
Keyword research is an essential step in any SEO process or digital marketing process , helping search engines to recognize your website and index it. If you have not done a proper research to get keywords, it will be difficult for the search engine to find your website. Due to this, your site will be suppressed to lower search engine result pages.
Less user intended
You SEO or PPC campaign should be efficient enough that when a user enters something relevant to a business. If the content on your site is not user friendly, users will never find it useful. You can avoid this error by checking that if you are meeting the user’s objective by offering them suitable solutions.
People have this misunderstanding that filling in many keywords to any content will help you to raise the rankings. But what you must realize is stuffing keywords in every other sentence is not appropriate for site. You can use a keyword utmost 2-3 times on any web page.
No Meta title and description
Adding keywords to your webpage is only half of the job. Meta title and meta description are important for a webpage. It will help you boost the goal of your webpage for search engines. Meta data will help you enhance the rankings on search results.
Low quality backlinks
Never allow your website to grab any low quality backlinks, as it will downgrade the health as well as quality of your website. Always prepare links from high authority, popular, and relevant sources that help in boosting the rank of your site.
Not checking the mobile friendliness
Most of the website users now prefer to perform search before making their buying decision through mobile and therefore they will not want a website that looks cumbersome on mobile. So ensure your website is responsive to all devices and looks great.
So, now when you know what are the common mistakes that one might make in their SEO process so you have a clear understanding what you should not do. An SEO service provider can help you to make sure that things that disturb the performance of any business SEO campaign are not followed.