Location-specific marketing brings an exclusive opportunity for advertisers as well as marketers to access their consumers based on specific sites they visit. Geofencing help to create and target audiences with the customized targeting with amazing precision. Geofencing advertising is defined as a location-based marketing allowing you to connect with the smartphone users in a prescribed geographic area. Since it is location-based, geofencing relies on GPS, Wi-Fi, and radio-frequency identification (RFID) and Bluetooth. Geofences work in three steps.
Geotargeting is focused on specific set of users in the proximity of any geolocation area, whereas geofencing defines a boundary that brings out specific ads to display when users cross ways in and out of any fenced area.
If you want to target revenue-driven PPC Melbourne, make sure you are hiring an experienced Google Adwords Agency Melbourne. This is because the agency will have experience with the techniques of Digital Marketing Melbourne that they will use to define and build your campaign.